JAY-Z and Beyonce have just added some extra zero’s to their booming bank balance as they were named as the new faces of Tiffany.

LVMH, the world’s No.1 luxury-goods conglomerate recently added Tiffany to their list of 75 companies when they brought them for £11.4million in January.

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And they have roped in The Carters to help them increase Tiffany’s sales in a deal that was announced in fashion magazine Harper’s Bazaar’s interview with Beyonce.

This is the second time that Bernard Arnault’s thriving company have done business with Hov and his wife in recent times.

In February, LVMH brought a 50% stake in the Roc Nation boss’ champagne brand, Ace of Spades, which Jay infamously created as an alternative to Cristal, which he boycotted due to its managing director Frédéric Rouzaud’s alleged racism, which was reported by Decanter.

When speaking about the deal with CNBC at the time, Jay said: “When we building luxury products whether it be Roc Nation, Monogram (his cannabis line), we building luxury products and Moet Hennessey go about it the same way.

“We were aligned in our thoughts of integrity an passion for the things that we build.”

And judging by the looks of things LVMH seem to feel the say way, so it won’t be a surprise if they announce more mega-million pound deals in the future.


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